2 Free & Open Source Alternatives to Google Analytics (2026)
Google Analytics tracks website and mobile app traffic and events, providing insights into user behavior and marketing performance, helping businesses understand their digital presence. Below are the best free replacements we've tested.
Google Analytics
Freemium
★
★
★
★
★
4.0
Google Analytics tracks website and mobile app traffic and events, providing insights into user behavior and marketing performance, helping businesses understand their digital presence.
Freemium
2 free options
Marketing Tools
4 / 5
💡
Why people look for alternatives Google Analytics has a free tier with limitations. Many users seek fully free or open-source alternatives that offer the same capabilities without paywalled features or usage caps.
A lightweight, open-source, and privacy-focused web analytics platform that provides simple, aggregate insights without using cookies or collecting personal data.
★
★
★
★
★
4.0
Freemium (Open Source)Best for: Individuals and businesses seeking privacy-friendly web analytics
Free self-hosted version; cloud-hosted starts at $9/month.
1 screenshot — click to enlarge
Main interface
✓ Pros
Lightweight, improving website performance
Open-source under AGPLv3, allowing self-hosting and full control
Privacy-focused, avoiding cookies and personal data collection
Presents all visitor data on a single, easy-to-understand dashboard
Includes goal tracking for events and page views
Can connect directly to Google Search Console for keyword insights
Offers weekly email reports for performance overviews
Doesn't use cookies, potentially removing the need for GDPR/CCPA consent banners
Provides basic metrics in aggregate form with a real-time display
Self-hostable as Plausible Community Edition
Independent, self-funded European company operating under strict EU data protection laws
✕ Cons
Cloud-hosted version is more expensive than some alternative analytics solutions
Does not offer advanced visual analytics like heatmaps
Lacks scroll depth tracking functionality
Website activity is only available at an aggregate level, no individual user journeys
Certain advanced business and enterprise features are exclusive to paid cloud-hosted plans
Umami is a free, open-source, self-hosted web analytics tool focused on simplicity and privacy, offering a lightweight alternative to Google Analytics.
★
★
★
★
★
4.0
Freemium (Open Source)Best for: Privacy-focused users and teams tracking user behavior across multiple sites.
Free for self-hosted instances; Umami Cloud starts from $9/month for 100k events.
3 screenshots — click to enlarge
Main interfaceSettings view
✓ Pros
Completely free and open source for self-hosted instances
Does not use cookies or collect personal data, ensuring privacy
All data is anonymized, eliminating the need for cookie consent banners
Multi-language and multi-site support for diverse tracking needs
✕ Cons
Does not offer heatmaps, unlike some other analytics solutions
Lacks scroll depth tracking, limiting detailed user behavior insights
No 5-year data retention, potentially impacting long-term trend analysis
Some links are affiliate. We never accept payment for inclusion or ranking.
Main interface 
